For change leaders looking to transform their organizations, management expert Randall Benson offers The Quest Effect, a guide to breakthrough change that offers a completely different approach to business transformation. This hands-on guide introduces the blueprint to the corporate quest, a four-phase endeavor that includes "Launch," "Exploration," "Breakthrough," and "Renewal." Written for change leaders and possibility thinkers, this provocative business book ties the corporate quest to the great treks of history and identifies deep the motivational forces that draw people to exploration and breakthrough. By defining the quest archetype, Benson advances the concept that humans are inextricability drawn to quests and illustrates the quest pattern through the adventures of Lewis and Clark. Ultimately, he shows how employees are energized, describes the basis for employee-driven innovation and shows how to bring about extraordinary transformations.